Do you have a Facebook business page? If it isn’t, you’re missing out on millions of potential clients. If you want to use Facebook for your brand, learn more about social media marketing methods first. If you have a follower complaining on your Facebook page, try your best to resolve the issue publicly. This will let others know that you are a reputable business and will handle all of your obligations. If you cannot resolve a dispute with a customer publicly, try handling it in private.
Tips to consider:
- Be sure your Facebook page properly represents your business or company. Usually, fans of your page are there because they are interested in learning about what you offer. If you do not have any details about your products or services, they may be confused about what it is you are offering.
- Think about purchasing a Facebook ad. They can be customized to target folks of given ages or gender categories. You can control the budget, and the amount of effort put into it is completely up to you. Additionally, you don’t have to make a long-term commitment. You can quit posting your ad at any time.
- Try using Facebook ads. Paid ads via Facebook can help your business because they let you target your audience in various ways. You are able to specify the gender, age group, location, and more of your audience. You can be as narrow or broad as you like when specifying their needs. Set campaign budgets and bid prices to test as many headlines, images, and ad copy as you like. If your campaign doesn’t work, you can stop it right away so that you don’t overspend on it.
- Do not create postings that are far too long. While you may have a ton of information to share, nobody will want to wade through 1,000 words to get to the point. Try to keep all of your postings as short as possible, but make sure they are well-written. You want people to be able to grasp the main idea.
- When you get advice about “the best” of something, such as the best type of post, or the best type of content, or the best time to post, it will already no longer be the best. Why? Because your competition has read that post too and will be following it. Research your target audience and figure out your own personal “bests”.
- Use pictures. Once you’ve got your site set up, share pictures with your Facebook friends and fans. These pictures can be of your product, or they can be inspirational or funny pictures. Your customers will share these pictures with their own Facebook friends, which raises your exposure across the site and will lead people to you.
- Do not share things that are not relevant to your business. You might feel tempted to share personal updates or share some current events, but remember that these may not interest all the subscribers. Personal projects and updates should be shared using your personal account.
- Try turning your Facebook fan activity into advertising for your business page. You can use Facebook Sponsored Stories in the Facebook self-serve ad tool to do this. It basically turns the fans’ activities into ads. It lets you promote your business via displaying positive updates from the fans that mention your business or promoting news feed stories about fans that “Like” your page.
- Get your brand names secured on Facebook. Facebook is a huge and ever-growing community. If you are lucky enough to have a name that isn’t taken, secure it as soon as you can. You never know when someone may just pick that name and you’ll be out of luck.
Know what will and what won’t work when it comes to Facebook marketing. Realize that there are plenty of things that should be avoided. You can find plenty of examples of both kinds if you try hard enough. While best practices are normally easy to find, how many people take time to look for worst practices? Try to help your campaign out by seeing what shouldn’t be done. If you have not yet set up shop on Facebook, hopefully now you will. You have all the information it takes to begin a successful Facebook marketing campaign, so don’t put it off anymore. Even if you aren’t new to Facebook marketing, there is always room for improvement. Use the tips in the article above to help improve your marketing efforts.