Search Engine Optimization i.e. SEO is important for websites and one of the main ways to improve SEO is posting blogs regularly. Here, the SEO services offered by the companies can be quite impressive.
One another tool used for SEO is the subdomain, however, the use of subdomain has been debatable. Sometimes, the use of a subdomain on a website is advised but when you are adding a blog, it is advised to use a subfolder. The blog is linked to the main site through a subdirectory. Because it functions as a separate page on a website, whatever SEO you perform on it may have an impact on the main domain.
A blog can generate 50% more visitors to your website but if you make use of a subdomain then you may lose huge traffic and ranking. So, it may, in fact, affect your SEO. In this post, we will also share with you some reasons why it is not useful.
5 Reasons why subdomain is not good for SEO purposes for your website
- Subdomains don’t contribute to the website pages
When you use a subdomain, the posts will feature on a separate website. Therefore, the content will not help in improving the ranking of your website. If your website has more pages and quality content then your website ranking will improve because the Google algorithm boosts the websites that have good content. Google will crawl the new content within days if you have integration. Also, it will add more value to your website and boost your traffic.
- Subdomains are considered as separate sites
Both your subdomain and root will be crawled and indexed by Google. And, if you are using a subdomain then your company site and subdomain both will be different and this can be a problem for you. Because, If Google indexes both your subdomain and your website, instead of enabling them to operate together, you’re restricting their SEO power. If you keep your content separate from your main site then you will decrease the effect of SEO and thus you may lose many visitors.
On the other side, if you have an integrated website then Google will consider your main website and subdomain as one only. It will now strengthen them in ranking as both of them work together. Thus, the subdomain is of no use here.
- The subdomain will not benefit the main domain’s authority
The majority of people who use the internet spend their time on social media and reading blogs. As a result, you’ll be able to promote yourself effectively there. External link sharing may help your subdomain, but not the subdomain itself. Sharing subdomain links will also have no effect on the parent site’s rating. However, if you have an integrated site, the backlinks shared from the content will help to improve the ranking of other pages on the main site and the link profile of the root site.
Generally, the companies with blogs will get more inbound links. So, if you have good content to offer then it will benefit a lot to your website ranking. You can just take the help of a good Digital Marketing company; it will help you in a better way in creating quality content as well as help in SEO.
- Doesn’t help in internal linking
Subdomain also doesn’t help in internal linking because any link from the subdomain to the root will not be termed as internal linking. In fact, it will harm it because it will be considered as an external link from a low-quality extension. So, here we can see how in some cases the subdomain can even worsen the SEO. Thus, it is not advised to use a subdomain. Hire a Professional Local SEO Agency for your SEO-related work. They can really improve your website’s ranking by using the latest tools & technologies.
- Having a subdomain means having 2 different websites
If you are hosting the blog on the subdomain then your work and cost increase because now you have 2 websites. Also, the major disadvantage of using a subdomain is that you will be competing with yourself because there are 2 different websites. Thus, it will negatively affect your keywords. Links combined with keywords enhance the ranking. So, if you really want to increase the visibility of your business then your blog and your website should work together.
So, these are the top 5 reasons why that subdomain is not good for SEO purposes for your website. Also, we would like to tell you that subdomains do not only affect your SEO but also can decrease your conversion rate. The subdomain impacts user experience negatively and if the user experience is negative then it can not only affect your website but also hampers your brand image. Thus, we advise taking the help of a good company that provides professional SEO services to the clients. They will help in improving your website ranking and thus improve your brand visibility and image.