With so many products and services to sell, it’s difficult to know which ones are most attractive to our audience, what our customers want, and how we can get them in the door. It may seem like website redesigns are too expensive and time-consuming to be worth the effort; after all, it’s just one more thing to do each month on top of everything else! But once you look at the big picture, you’ll see how redesigning your website can help increase your conversion rate and bring in new clients who are ready to buy.
Why we decided to redesign our website
There are several reasons we decided to redesign our website. First, many of our visitors found it difficult to navigate through all of our bonus offers. Second, we wanted to create a more cohesive experience that would feel professional and look trustworthy. Lastly, we wanted to do some market research and use it as an opportunity to test certain elements with users before implementing them on all other pages in our new design. For example, we asked which one of two similar landing page designs they preferred and why.
This feedback was incredibly valuable for us and gave us important insight into what customers prefer when browsing online for gambling bonuses. If you’re thinking about redesigning your website or adding a major element to your site (such as a shopping cart), don’t be afraid to put yourself out there—if you get negative feedback from users or just have trouble getting conversions from your redesigned page, it could be invaluable information for you!
What we did
From an aesthetic standpoint, we wanted to make it clearer to users what our company did. We noticed that most first-time visitors had no idea what our website was about—as a result, they were immediately turned off by our design. To remedy that problem, we redesigned BestBonus’s homepage to be more informative and attractive. We also added a new FAQ section on the homepage so visitors could get quick answers to their questions. Finally, we made some minor tweaks to several of our other pages as well. The goal of these changes was to help increase conversions—that is, turning site visitors into paying customers!
Results so far
Since redesigning our website, we’ve been able to see a ton of improvement in conversion rate. Despite re-designing our homepage only a couple of months ago, we’re happy with these results. We plan on continuing to improve our conversion rate by updating and changing various parts of our site. Some pages that are currently being updated include our FAQ page, where we’ll be adding new content to help users better understand what BestBonus is all about. This is just one example of how we will continue to optimize our website for conversions!
Overall, we’re very happy with how BestBonus turned out. We would recommend it to anyone looking for a good design with a great support team and will likely use them again for future projects. While they may not be able to compete with some of their more well-known competitors on price, they offer something that no one else can: an understanding of what makes online gambling work.
As long as you have a firm grasp on your business goals, you can trust that these guys will deliver top-notch results every time. You won’t find another company like them in our industry!