What is SEO Outreach
SEO outreach for local businesses is a set of activities aimed at helping businesses approach potential link partners. SEO outreach is the process of connecting with more prospects to expand your company’s SEO efforts. In addition, SEO Outreach’s goal is to get high-quality and valuable links from trusted websites. Many companies hire local business SEO services or professional link-building agencies to carry out digital marketing efforts.
Why is this necessary?
Backlinks are powerful tools to help Google rank your website higher. You may have written or published some great content on your site, which may go unnoticed. This can be quite disappointing, considering the effort of creating great content and building web pages. According to a 2020 Ahrefs survey, only 5.7% of all pages are ranked high on search engines within a year of publication.
This is where a powerful and thoughtful outreach process comes into play. This will ensure that high-quality content works properly. Quality backlinks can help improve your website’s organic ranking, build valuable content partnerships, enhance referral and organic traffic, maximize social sharing, and enhance the permissions of the website domain.
Details of the SEO outreach process
Link building best practices
This involves knowing well about the search engine criteria and what good and bad links look like. 68% of all your brand-related online processes start with a search engine.
When posting to Google, teams need to measure links based on metrics such as the relevance of the published site to the landing page, Google’s trust in the site, diversity, and linking habits. There are various tools for measuring and certifying these link-building criteria.
Understand the target market
Determining the target audience and the type of content they consume requires technical and creative input. Keep in mind that this is a requirement for effective SEO outreach. Once your team has properly defined and understood your target market, it’s easy to know which publisher to approach with your content ideas. With proper targeting, you are more likely to be accepted.
Identify and certify the issuer
Teams need to investigate and screen potential publishers. When considering the publisher of a particular work, you need to use insights from multiple sources. These useful sources include client employees, backlink competitor analysis, search engine queries, and social media. Monitoring and recommendations may be included.
It can be observed that the top-ranking sites on search engines have the most backlinks for that keyword. A closer look at the types of backlinks you can get when contacting potential customers will make the whole process clearer. Let’s get started:
Type 1: Broken Link Building
Suppose you reach a significant number of readers but discover a blog that contains broken links to sites related to your site. In such cases, you should consider that broken link as an opportunity to contact bloggers and let them know that one of their links is broken. It would be great if there were relevant resources that could allow prospects to link to broken links, replace broken links, and improve the reader’s experience.
Type 2: Infographic
The various linkable content in the post makes it easier to reach out to people. Linking to other linkable assets like well-crafted infographics and research is one of the best-known ways to get maximum inbound links to your site.
Type 3: Guest Blogs
Guest blogs are a well-established SEO activity and are a great link-building strategy. It’s about selling your brand, communicating and interacting with more people, forming partnerships, and giving more exposure. This is a mutually beneficial situation for all parties. Guest blogger outreach is the process of contacting people and asking them to write guest posts on their blogs so they can build links to brands and link partners. You can promote your business and potential customers can publish SEO-optimized content on their blogs.
If someone mentions you in one of their blog posts but doesn’t link to you, you can contact them and politely ask them to link your brand with your website. Of course, this can make a higher number of prospects know you and make it more likely for more leads to be familiar with your business.
Type 5: Link Reclamation
Link reuse is another reason why you need to do SEO outreach work. Link reuse or reclamation is an attempt to restore a deleted link. That is, someone provided you with a link 6 months ago, but the content is still relevant, and your link fits well with the prospect’s article, but the link no longer exists. In that case, you must reclaim the link to make sure it is working again.
Type 6: Resource page
This type of SEO outreach campaign is intended to connect and contact potential customers who have posted content related to you and your brand, but may not mention you. In such cases, you can deal with them well and explain why you think your company is worth including and how it helps improve their content.
Type 7: Round up or Summary
Summarizing is the gathering of information about a topic, such as links to related resources or citations from experts, to share with your audience. You need to contact people, interact and communicate with them, and tell them what your summary is or why you should be included in their link summary. You can organize an expert panel to exchange views on a particular topic or participate in a summary of links published by others.
Type 8: Content and brand promotion
The penultimate type is the process of emailing potential customers about your published content and the services your company offers. Such outreach emails are usually associated with recent posts or replies by prospects.
Type 9: Content Partnership
Content Partnership Outreach is about contacting niche people, building relationships, and exploring potential partnerships between 2 parties. This could mean working with another brand, a blogger or an influencer, and explaining why both can make a good team for the content which is a great way to build SEO and increase the exposure you create for your brand.
An easy way for businesses to get SEO outreach
Step 1: Find SEO Outreach Opportunities
Use a scenario and build and start an SEO campaign based on it. You must establish clear goals for the topic you want to write about and about content marketing. Find an SEO opportunity and create a new campaign. Advanced settings allow you to set tracking settings for SEO outreach campaigns and send alerts after you have completed the initial setup of your campaign. This requires proactive research and finding opportunities for SEO outreach campaigns.
Choose a web search source because you will be interested in accepting guest posts or finding sites that currently publish content related to your business. This gives results from the entire web. You can use advanced search operators to give you more relevant results and, maximize your chances of getting the revenue you need.
Step 2: Create an outreach email sequence
Create an opportunity for guest posts to add new links to resources while building relationships with niche businesses. For example, sending personalized emails is very important. Based on many factors such as subject length, number of words, number of spam words, number of questions, etc., you can determine if you can achieve a high response rate. The same process applies to the follow-up emails that may be included in the email sequence. Once you’ve checked your email sequence and confirmed that everything is fine, you can move on to the next step without any further hassle.
Step 3: Check your SEO outreach campaign contacts
Now that you have created an outreach email sequence, check your SEO outreach campaign contacts, which is the next step in the process. A fairly important step in the process is to set up automation. With automation software, you can allocate opportunities to focus on your contacts, increasing your chances of responding depending on the location and age of the people.
The great thing is that you will receive useful contact information, such as a prospect’s social media account, for every opportunity assigned. This means you can connect with them before you start a guest posting campaign and build relationships with them.
Step 4: Personalize your campaign to reach potential customers
The final step is to personalize and start your campaign. Personalization considers options like the emails you send. For example, you can replace the elements in the email template with excerpts.
SEO outreach is a critical and substantial part of your SEO strategy. This is a great source for contacting potential customers for link-building purposes. You can avail the best local business SEO services that are affordable and easy to use. Take your SEO outreach to the next level, and build an effective SEO campaign with keyword research, backlinks, and content. All three are interlinked. Even if you showcase quality content based on well-researched keywords, without a website that links to your site, you’re less likely to see more traffic. So, SEO outreach is the solution to garner more traffic to your webpage and eventually maximize your sales and brand outreach.