Typically, the term “promo video” refers to an online advertisement about an upcoming event. But what is a promo video? What is the point of making one? And how do you make a good one? Luckily, there are many premade templates available from platforms with tools such as an online video editor that’ll allow you to start creating your first promo video the right way.
We’re going to cover all of those questions, as well as how you can apply promo videos to your hospitality service marketing strategy and the benefits of creating one. Let’s dive in!
What Is a Promo Video?
Videos sent out to promote marketing initiatives, sales, or events are called promotional videos. Promos are often similar to teaser videos in style and voice, to grab the audience’s attention and lure them in.
A promo video about a 50% off offer for your lawn and garden furniture over Labor Day Weekend would be a great way to highlight your upcoming promotion. Whether you’re selling a particular service in a product video or promoting your brand in a brand video is irrelevant. As opposed to a movie trailer, your purpose is to entice your audience to click through and find out more.
When Should I Use a Promo Video?
Promo videos are excellent ways to promote upcoming events online and attract new visitors. By highlighting your current promotion, you can introduce new viewers to your hospitality service. By engaging current and recurring visitors, you can also drive more customers.
Imagine that a potential client or customer is on your site and has been considering using your service. You can provide extra value and make them more likely to say yes to an offer if you share a promo video with them.
Why Should I Use Promo Videos?
In a nutshell? Advertising works. In some cases, a prospective client or customer just needs an extra push to make the jump and try out your service. Some studies even suggest that promotions involving coupons or discounts can raise levels of oxytocin, making people happier and more likely to purchase.
Your followers will enjoy watching promo videos for events that you will run during limited-time discounts. Video is a good way for customers to digest and remember information from brands they follow.
If you’re sweating bullets trying to figure out just how you’re going to achieve creating a promo video, don’t worry. Keep reading to learn how an online video editor tool can help you create the best promo video for your brand.
Video promotions are an efficient and fun way to share information, especially time-sensitive information that you want your audience to understand and remember.
During the lead-up to holiday weekends, you see a lot of outdoor ads from big brands about their own promotions. Similarly, teaser trailers that betray very little about the plot go viral despite capturing the mood of the film very well.
In the same vein, you can also leverage these videos to attract new customers and to engage existing customers to come to check you out – especially if you’re hoping to attract attendees to an upcoming event.
How Do You Make a Good Promo Video for Your Hospitality Service?
As a teaser, imagine yourself in the role of a reporter. The video promo shouldn’t go into too much detail about what you offer.
A promotional trailer serves as an attention-grabbing introduction, so be creative with fast cuts, catchy sound bites, and catchy titles.
Focus on what matters most. When promoting an event, make a promo video all about the event details. Tell the audience what to expect.
Graphics are also important. It is crucial that you include some kind of visual call to action, whether it is a discount code for a percent off or the date and time you will hold an event or promotional period. Make the visuals for the titles more memorable so the viewers can remember what you want them to remember.
For social media, create multiple versions. You’ll want to use your promo videos a lot, especially for time-sensitive campaigns. So that your social media feeds don’t become too repetitive, make a few alternate edits to your promo videos.
It’s a good idea to use promotions to boost your business. Making a promo video isn’t always about having a deal. It can be used just to showcase an aspect of your business in the same way a timed promotion would be used.
Steps to Make a Promo Video With an Online Video Editor
Creating a promo video can be done in a number of ways, but they all follow the same process. Even if you don’t have a lot of skill in editing clips, you can still make one easily with a simple online video editor. Let’s take a look at some basic guidelines.
- Prepare a script.
- Create a storyboard of your vision.
- Create your video.
- Prepare your video edit.
- Spread the word about your promo video. Now that your video is finished in minutes with the help of an online video editor, it’s time to promote it. Some online editing tools allow you to share to social media platforms directly.
It’s important to realize that effective promo is about reaching people. Your social media channels are one of your company’s top owned audiences. So promote your promo videos throughout your social media accounts. And as you will be sending emails to promote a discount promotion or event, you should use also your promo videos in newsletters and e-blasts to email your subscribers.
You can also consider investing some money, and use retargeting ads to retarget your followers and subscribers. Add your promo video to your company blog and website as well. This way, you can rest assured that your promo videos can reach as many people as possible.